Background: 

Ada is an accurate symptom check app based on a medical AI created by doctors.

Insight: 

People are self-diagnosing by googling their symptoms.

Brief:

Create a user acquisition campaign to promote the Ada app as the smarter alternative to googling your symptoms, which usually leaves people fearing the worst.

I developed the idea together with a designer and motion designer. We filmed the video with internal resources, with almost 0 budget. It was the first time we introduced storytelling into ads for Ada. Besides different video edits, the campaign also consisted of statics and carousel ads.