Brief:

Ada Health, known for its accurate symptom check app based on a medical AI created by doctors, was launching at-home blood test kits with the possibility of seeing the results in the Ada app. We needed to create a launch campaign using Google and Facebook.

The Campaign:

We decided to show how you can literally get hands-on with health with these at-home tests. I developed the idea together with a designer and motion designer. We filmed the video with internal resources with almost 0 budget. Besides different video edits, the campaign also consisted of statics and carousel ads.