After almost 300 years of communicating traditional values, Timisoreana launched its first new beer on the market. The beer they were launching was unpasteurized, and they needed to create some buzz around the launch. I was the copywriter on the project, working closely with the brand strategist to develop the idea, then writing and pitching the script to the client.

After the launch of Timisoreana Unpasteurized, we needed to tell people what this new beer is all about. Timisoreana has always stood for tradition and rewarded people who do the right thing. Timisoreana Unpasteurized wants to bring people closer than ever before. This story celebrates this.

Agency: GMP/Partner Jung von Matt
ECD: Mihai Gongu, Olivia Basag
CW: Celia Draganoaia
AD: George Popa

2017