Together with the Strategy Team, we helped position Patria Bank, a small Romanian bank, as the bank for working people.

The awareness campaign was communicated through a mix of integrated channels: TV advertising (TV commercials), digital advertising (a manifest spot with the promise of Patria Bank for simple people and workers), OOH, PR, and social media.

The campaign won Effie Awards that year.

Agency: GMP/Partner Jung von Matt
ECD: Mihai Gongu, Olivia Basag
CW: Celia Draganoaia
AD: Alina Zaharescu

2017