Background/objectives:

In a cluttered and clichéd Christmas environment, Timisoreana aimed to enhance its brand equity and sales while staying true to its purpose: to pass on the legacy of celebrating Romanian winter traditions.

Strategy:

With an appeal to genuine emotions, Timisoreana celebrated the hosts: when you prepare the celebrations with dear ones in mind, you create the magic of Holidays.

Results:

Timisoreana proved that its main value, authenticity, is not out of season and set itself as the beer of winter holidays’ meals. The campaign won a Bronze Effie.

Agency: GMP/Partner Jung von Matt
ECD: Mihai Gongu
CW: Celia Draganoaia, Stefan Lungu
AD: George Popa

2016