We wanted to communicate the new feature of customization from UPC. So we created a series of commercials with a well known and loved Romanian retired football player and his family. It was like a TV show following the lives of the people's idol and his family, but showing situations from everyday life that anyone could relate to. 

Agency: Grafitti BBDO
CD: Titus Dumitrescu
CW: Celia Draganoaia
AD: George Popa

2014